Cygnett Hotels aims for 15 new openings in 2023; marks entry into Haryana, ET TravelWorld

Cygnett Hotels & Resorts is planning to continue its expansion plans with the addition of 15 hotels under its portfolio this year, totaling 1000 keys, Founder and Managing Director of Cygnett Hotels & Resorts, Sarbendra Sarkar told ETTravelWorld.

The hospitality brand is on a mission to establish itself as one of India’s fastest-growing companies, Sarkar said while talking about the company’s ambitious expansion strategy.

When asked about Cygnett’s revenue-generating markets, he further revealed that its hotels in North East Rajasthan and Kolkata have been among the top-performing properties for the brand.

As for the upcoming projects, the brand has several similar projects in the pipeline, although the specific details have not been disclosed.

Cygnett currently has 18 operational hotels with 1000+ keys. According to the company’s recent statement, it is aiming to open 100+ hotels and resorts across 75+ cities in South Asia in the next five years.

Cygnett Hotels & Resorts announces two key appointments

The hotel brand promotes Sandeep Basu as the Associate Director – Development & Operations and appoints Ajayveer Singh Bhadouria as Corporate GM – Sales & Business Development. Both bring with them over two decades of industry experience.

Cygnett also recently announced its entry into Haryana with the opening of its first property in Sonipat, Haryana, featuring 42 well-appointed rooms, a multi-cuisine restaurant, a Quick Service Restaurant (QSR) and banqueting and conferencing facilities capable of accommodating up to 900 guests.Commenting on the Sonipat signing, Sarkar stated that it is a significant addition to the brand’s rapidly expanding portfolio of hotels in the country. He is confident that the hotel will create a niche market for itself in the region, especially for catering to the local wedding market, given the hotel’s strategic location in an industrial and educational hub.

Right after the pandemic significantly changed guest preferences and demands, Sarkar noted that guests now expect more flexibility, such as cancellation policies and payment methods, as well as newer destinations to explore. Cygnett aims to cater to these demands by expanding its offerings and equipping all hotels to meet guests’ needs, including those who work during their travels, expressed Sarkar.

Last-minute bookings have become a post-pandemic trend too and Cygnett is noticing an increased interest in remote work options and staycation packages, Sarkar added.

“With a focus on meeting guest demands and providing a safe and comfortable environment, Cygnett is well-positioned to continue its growth and success in the years to come,” Sarkar concluded on a positive note.

  • Published On Apr 17, 2023 at 10:03 AM IST

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